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Strategic design leader with over 20 years of experience, uniquely blending research expertise and design innovation.

Proven track record in eCommerce, search, and enterprise SaaS, recognized for strategic vision and cross-functional leadership. Expert in transforming complex challenges into market-leading solutions that drive customer engagement and business success. Known for cultivating a collaborative creative environment that fosters growth and partnership. A trusted mentor and speaker on UX leadership, customer-centric design, and using data to shape product vision.

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PROFESSIONAL EXPERIENCE HIGHLIGHTS

Vice President of Product Design, Wish

2022 - 2023

  • Established and led the first unified design department at Wish, combining product design, research, and content, responsible for core consumer, growth, incentives and merchant experiences; Executive sponsor of Women’s ERG.

  • Redefined the target customer with C-suite and strategy leaders, presenting the new framework as a keynote at the CEO’s annual planning offsite, shaping business and product strategy.

  • Defined a new experience vision & design strategy that reshaped the Q2 roadmap and reinvigorated the company, positioning the design department as a central driver of company growth.

  • Partnered with cross-functional teams to unlock AI-assisted personalization opportunities, improving digital shopping experiences.

  • Directed adaptation of new branding assets for more effective for in-product use across all surfaces & touch points.

  • Partnered with the merchant team to address key customer complaints, identified in team’s regular brand perception survey, resulting in a ~20% increase in GMV and a ~35% rise in orders.

EDUCATION

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Masters: Human-Computer Interaction, Carnegie Mellon University, Pittsburgh, PA
BS/BA: Business Administration, Art History, University of Kansas, Lawrence, KS
Certificates: A Crash Course in AI, parts 1 & 2, Stanford Continuing Education

Senior Director of Product Design, SurveyMonkey

2020 - 2022

  • Led Core Survey, Growth, and Platform design teams, creating innovative tools for diverse customer research needs.

  • Built a 3-year, research-driven experience vision to support Enterprise expansion; first release improved activation by 12%.

  • Unified and modernized product development process for company in partnership with VP of Product

  • Directed application of new corporate rebranding to survey experiences and developed cross platform guidelines

  • Redesigned the eCommerce funnel, simplifying checkout, leading to a 12% YoY increase in self-service sales.

  • Developed & presented experience vision with Head of Strategic Partnerships to attract and close new deals

  • Developed and scaled research-driven design ideation and prototyping frameworks, embedding customer-driven innovation and improving cross-functional collaboration.

Senior Director of Product Design & Research, Walmart eCommerce

2017 - 2020

  • Led a 25-person core shopping experience team, overseeing the end-to-end eCommerce funnel and digital touchpoints.

  • Launched research-driven PDP optimizations, driving $57M in revenue growth. 

  • Developed a customer journey framework, adopted by the product organization as a strategic planning tool, transforming how the business defined, discussed and addressed current and future customer needs.

  • Led 14-person omni-channel design team through service design focus to launch 12 new in-store products, including Store Map, which increased customer engagement, led to Walmart becoming the #1in top app stores for holiday.

  • Directed design and research initiatives to streamline holiday purchase flows, exceeding Black Friday week revenue targets by ~6% and achieving the highest order-per-minute rate in site history.

  • First to serve as Customer Champion, a dedicated role focused on uncovering customer insights to drive innovation; Published monthly insights reports on key customer trends to inspire innovation and shape decision-making across the organization.

Head of Design Research, Walmart eCommerce

2014 - 2017

  • Quadrupled team size, oversaw research initiatives for Walmart.com, Sam's Club, and ASDA (British subsidiary).

  • Revamped customer personas with compelling journeys, resulting in division-wide adoption and customer advocacy.

  • Established successful monthly usability pulses with customers, deemed essential viewing by the SVP of Product.

  • Improved and expanded research methods toolkit, unlocking innovative product concepts for target customers.

Head of People Research, Luvocracy

2013 - 2014

  • Spearheaded all research initiatives, including comprehensive research to define key attributes of effective recommendations which informed development of recommendation engine

  • Trained individuals to independently run experiments and generate actionable insights

  • Led growth design initiative, to teach visitors the site mechanics and convert them to regular customers in first 60 seconds

Principal Researcher, Yahoo

2004 - 2013

  • Led research for major Home Page redesign, creating first personalized experience for every Yahoo visitor

  • Shaped recommendation engine to accurately determine customer intent for all personalization initiatives

  • Defined guidelines for new search results formats for core & vertical search for stickier customer experience 

  • Facilitated department-wide ideation sessions to foster a culture of exploration and seed roadmap development

Cognitive Engineer, NEC Solutions America/Niteo/Zefer

1999 - 2004

  • Designed and researched digital products for clients in healthcare, finance, energy, and tech.

  • Notable clients: Eli Lilly, American Heart Association, Wells Fargo, Trend Micro, and PSEG.

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